Five ways to speed up your website, we don’t want to be the ones to break the bad news to you, but we’re all about honesty here at Designbury; having even a slight loading lag can discourage people from visiting your website. Fact. Results from a recent study showed that a lag as small as 1.5 seconds can reduce your site’s Google ranking significantly. This in itself can discourage visitors and even lower your average conversion rate.
Nowadays, speed is everything, and your website is no exception. Fortunately for you, you don’t need to be a professional web developer (like us!) to keep it loading quickly. Today we’ve put together five tips to help you achieve a sleeker, faster website.
Use a simple, modern theme
Your website theme consists of many interlocked files and functions, meaning it has a huge impact on how quickly your site can load. With this in mind it doesn’t take a rocket scientist to work out that a complicated theme is going to take a lot longer to load than one that is a bit more basic. Themes that have simple coding will undoubtedly load the fastest.
Use a caching plugin
The cache is an area of a computer’s memory dedicated to storing recently used information. Computers are constantly moving things in and out of cached memory, often without the user even noticing. You can make this process work for you by installing a caching plugin on your site. That way, instead of your site reloading fully every time a user accesses it, the computer simply pulls data out of the local cache for a faster load.
Optimize your images
Yes, large, high-resolution images make your site beautiful, but do they have to make it slow? The answer of course is no! The key trick to this is to manage your file sizes without reducing image quality. Use an Image Optimizer plugin that supports your site by working behind the scenes to compress your images as you upload them.
Disable pingbacks and trackbacks
Whether you want it to or not, your website will automatically interact with other websites and blogs through pingbacks and trackbacks. These are automatic notifications you receive when a link has been created to your site or blog post from an external website. They appear as comments which you can approve in order to create a reciprocal link back.
Pingbacks and trackbacks used to be a helpful way to find out when outside blogs are linking to you. Unfortunately in most cases these comments are spam. Spammers have worked out that sending trackbacks to websites and blogs can increase their rankings. To stop spam comments clogging up your website we recommend using an approval system where you need to approve all comments prior to them being posted live on your site. Alternatively, you can turn off pingbacks and trackbacks under the “Discussion” tab in “Settings.”
Test your speed quarterly
Even if your site is loading quickly it is still important to remain cautious and observant. To maintain a fast speed on your site it is vital that you carry out check-ups (we recommend at least once a quarter) just to make sure everything is still running smoothly. There’s no shortage of tools to help you examine and repair your site, and therefore no excuse for having a slow site.
Need help with you’re current website then please get in contact. Here’s to a speedier Internet for all to enjoy, starting with your website.