There are currently over 3 billion internet users and over 2 billion of these have active social media accounts. With this in mind it is vital to have a strong social media presence if you want your business to do well. Social media is no longer just for the kids to chat to each other for hours. It is a powerful tool to market your business and it is key to ensure your social media activity gets your company message across in the right way.
If you’re wondering how social media can benefit your business, look no further. We’ve pulled together some key points on everything you need to know:
Gain customer insights
Every day there are over 500 million tweets, 4.5 billion Facebook likes and 95 million uploads to Instagram. Needless to say, social media generates a huge amount of data, and in real time. Use this to your advantage to learn about your customers – who they are, what they like and don’t like, and how they feel about your brand. Through active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions.
Increase brand awareness and loyalty
When you have a presence on social media, you make it easier for your customers to find and connect with you. By connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty.
Run targeted ads with real-time results
Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. When running social ads, you have the ability to target customers based on location, interests, behaviours, and connections. You can track and measure the performance of your social ads in real time.
Provide rich customer experiences
Even if you aren’t on social media, most of your customers expect you to be. Over 67% of consumers use social media for customer service. They expect 24/7 support and a fast response time, and the companies that provide this service are the ones that inevitably have better brand awareness and customer loyalty.
Increase website traffic and search ranking
One of the biggest benefits of social media for business is using it to increase traffic to your website. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
See what your competitors are doing
Social media is also an important tool to gain key information about your competitors. This sort of data will allow you to make strategic business decisions to ensure you always stay on step ahead of them. Remember though, they will be doing the same back to you! Keep a strong social presence online but still keep your cards close to your chest for any future promotions / new advertising strategies. You don’t want your competitors stealing your ideas before you’ve had a chance to launch them yourself.
It isn’t about blasting a sales pitch to customers. It’s a two-way channel where you have the opportunity to enrich relationships with your customers. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.
Get started on social to grow your business
Social media has a treasure trove of benefits to help you grow your business. By using it to learn more about your customers, engage with your audience, and extend your brand reach, you’ll be converted before you know it.